Apple named the most valuable brand in the Interbrand ranking
As every year, Interbrand has published its ranking of the most valuable brands. For the eighth time in a row, Apple took first place in it.
According to Interbrand, the Apple brand is currently worth almost 323 billion dollars, which is 38% more than last year's valuation. Amazon (200 billion, 60% increase) and Microsoft (166 billion, 53% increase) were also on the podium. Google, which was second in last year's ranking, dropped to fourth place with a valuation of 165 billion (down 1%).
Apple was also in seventh place in the ranking of the fastest value growth. The first three places were taken by Amazon, Microsoft and Spotify. Among the brands that gained the most value over the last year were Netflix, Adobe, Paypal, Salesforce, Nintendo and MasterCard.
Source: Interbrand