Yesterday Apple released a new iPhone ad on its YouTube channel, which in a funny and very meaningful way draws attention to the security of user data.

The spot entitled "Privacy. That's iPhone - Over Sharing" shows what data is often shared unknowingly by users. The characters of the spot publicly among strangers say loudly that they have been browsing the pages of divorce lawyers, sharing their logins, who they like to work with and who they don't like to work with (with the other person behind their backs), informing passers-by about their current heart rate, etc.